For homeowners, choosing a cable system is about finding the best price, bundle package, premium channels and other amenities. For business owners and commercial property managers, however, it comes down to usually one big factor: price.
However, that shouldn’t be the only thing you take a look at. Yes, it’s undoubtedly going to play the biggest factor in your final decision, but there are other important considerations that you need to strongly think about:
Cable television isn’t a 9 to 5 thing. It operates 24 hours a day, seven days a week (including holidays). It’s Saturday night and suddenly the cable goes out. You start getting swamped with phone calls and other communication informing you the television service is not working. You call your provider to have it fixed. Which do you want: the ability to reach someone right then or an answering machine telling you to call back on Monday?
Pick what you want
If you decide to opt for a bulk package, you should have the ability to pick the channels that you want. This is a great benefit, especially to owners of multi-housing, lodging, retirement homes and other similar businesses. You’ll only have to pay for the channels that you want, and you can defray the cost by including it in fees, thereby making your money back and then some.
If your bulk package is from a very popular provider, then you can use this to your advantage by marketing and advertising that your facility now has the service. This will give you a swift edge against your competition.
As a business owner, you know that reputation is everything and means the difference between profit and loss. Before you decide to work with a certain provider, do some research on their reputation and whether they provide the type of service you expect, or whether they have some work to do on their professionalism. That way, you won’t sign a contract that you are locked into for quite a while.
Aufderworld is a provider of bulk cable TV services.
Written by Scott Rajavuori on September 24, 2012